Technological Factors and Adoption of Green Innovation - Moderating Role of Government Intervention: A Case of SMEs in Pakistan

Abstract

The purpose of this study is twofold; one is to measure the size of the impact of technological factors on the adoption of green innovations in SMEs and second is to test the moderating role of government intervention between technological factors and adoption of green innovations. Technological factors consist of complexity, compatibility, relative advantage and tri-ability of green innovations while green innovations are new environment friendly methods of production. The self-administrative survey approach was used to collect the data through the questionnaire. The random probability sampling technique was used to collect the data from managers, senior executives, and technicians of SMEs. Multiple regression analysis was employed to measure the relationship and size of the impact of technological factors on the adoption of green technology. In addition, a hierarchical regression is used to investigate the moderating role of government intervention between technological factors and adoption of green technology.