Vol. 19 No. 3 (2025): Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553)

Articles

• Unsupervised Machine Learning Based Anomaly Detection in High Frequency Data: Evidence from Cryptocurrency Market

  Muhammad Nouman Latif, Muhittin Kaplan, Asad Ul Islam Khan

  407-440

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• Unveiling the Impact of AI-Chatbot Attributes and Anthropomorphic Cues in E-Commerce

  Sharareh Shahidi Hamedani, Yuvanraaj Manivannan, Lam Kit Yoke, Lim Soek Ee, Sarfraz Aslam

  441-467

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• Challenges of Digital Marketing Adoption in FMCG Sector in Pakistan: A MICMAC-ISM Approach

  Abdul Basit, Amiya Bhaumik, Abdul Aziz Khan Niazi

  468-494

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• The Impact of Sustainable Leadership on Sustainable Performance: The Moderated Mediation of Green Organizational Culture and Organizational Commitment

  Muhammad Waqas Raza, Muhammad Imran, Muhammad Ali Raza1, Sardar Muhammad Usman, Ali Asghar Malik

  495-521

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• Software Project Complexity and Project Success: Mediating Role of Project Dynamism and Moderating Role of Agility-Based Project Management

  Mahram Razzaq, Aamer Hanif, Nimra Afzal

  522-542

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• Reframing the TOE Framework for Industry 5.0: From Systematic Mapping to Diagnostic Framework Development

  Arfan Shahzad, Irsa Umer Draz, Muhammad Saqib Nawaz

  543-577

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