Vol. 19 No. 2 (2025): Pakistan Journal of Commerce and Social Sciences (ISSN 1997-8553)

Articles

• The Dark Side of Bottom-Line Thinking: How Supervisors’ Bottom-Line Mentality Stifles Employee Voice and Innovative Work Behavior?

  Imran Hameed

  126

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• A Dual-Learning Pathway: How Digital Orientation and Financial Literacy Shape Digital Transformation in Chinese Agriculture Enterprises

  Haoran Fu, T. Ramayah

  143

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• Effect of Financial Inclusion, Energy Efficiency, and Human Capital on Energy Poverty in Developing Countries

  Muhammad Faheem, Chan Wei Leong, Fatima Farooq, Syeda Uzma Zaffar

  172

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• Consumer Buying Intention in Livestreaming Commerce: An Integrated Model of Socio-Technical System Theory and Uses & Gratifications Theory

  Hoang Giang Nguyen, Van Tuan Pham, Dac Thanh Nguyen, Bao Ngoc Le

  198

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• Islamic Branding and Brand Resonance: A Multi-Group Analysis of Malaysia & Pakistan

  Syeda Nazish Zahra Bukhari, Syed Asim Ali Bukhari, Salmi Mohd Isa, Goh Yen Nee , Muhammad Arif

  226

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• Green Human Resource Management Practices to Promote Environmental Performance in the Hotel Industry: The Moderating Role of Environmental Knowledge and Green Transformational Leadership

  Hummaira Qudsia Yousaf, Memoona Naseer, Muhammad Zia Aslam

  249

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• Behavioral Intention to Adopt FinTech Services: A Comparative Study Between Digital Immigrants and Digital Natives in Pakistan

  Muhammad Saleem, Haliyana Khalid, Haneen Mohammad Shoaib, Faisal Mohammed Almaslukh, Ayesh Wijenayake, Asim Nasar

  279

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• Straight Talk or Green Talk? Family Firms and the Integrity of CSR Reporting

  Bernard Mnzava

  307

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• Threshold Analysis, Financial Inclusion and Financial Stability in Developing Economies: Assessing the Moderating Role of Digital Financial Inclusion

  Muhammad Umar, Mohamad Helmi bin Hidthiir, Wan Roshidah Binti Fadzim

  330

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• Influence of Brand Personality Congruence, Brand Attachment, Brand Love and Obsessive Passion on Compulsive Buying Behavior

  Saman Attiq, Muhammad Kashif, Amjad Shamim, Hannan Afzal

  357

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• Times Varying Spectral Coherence Examination of Consumer Price Indices in Pakistan: A Wavelet Transform

  Abdul Basit, Amiya Bhaumik, Abdul Aziz Khan Niazi

  385

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