Behavioral Intention to Adopt FinTech Services: A Comparative Study Between Digital Immigrants and Digital Natives in Pakistan
Keywords:
FinTech, digital immigrants, digital native, intention, diffusion of innovation (DOI) theory, intention to adopt fintech, trust, data security.Abstract
This study aims to investigate the key factors influencing the adoption of financial technology among digital immigrants and natives by extending the diffusion of innovation theory. A convenience sampling technique was employed to collect data from 160 digital immigrants and 193 digital natives, resulting in a total of 353 responses. A structural equation modelling approach was employed to conduct a multigroup analysis comparing the responses of digital immigrants and digital natives using SmartPLS software. This study reveals significant relationships between relative advantage, complexity, compatibility, trust, data security, and intention to adopt FinTech services. Moreover, this study emphasizes the importance of addressing data security concerns and ensuring compatibility with existing financial systems to foster trust and facilitate the adoption of FinTech. Notably, the present research holds important implications for stakeholders, including academia, the financial industry, and policymakers, informing modern strategies to promote financial inclusion by targeting all age groups of users in this digital financial landscape.
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